The Ultimate Guide for a Data-Informed Fraternity
Understanding a donor prospect’s usual donation journey keys us a door way into maximizing the value they bring.
Thus was born – ‘The Ultimate Guide for a Data Informed Fraternity‘
The internet is filled with rich content! Articles, blogs, eBooks, webinars – the list goes on and on. Google search “fundraising guide” and you’re greeted with approximately 45 million results to choose from.
Finding information that is relevant and applicable in a timely fashion is a skill-set. Our goal is to provide you the ultimate Data-Informed Fraternity’s Reference Guide! This will become a resource that you can simply bookmark. No searching needed.
For the past few months our team here at Ekta has been working on distilling all the information surrounding “data-informed” fundraising. Donor Lifetime Value, Donor Economic Segmentation Index, Prospect Return on Investment, donor acquisition cost — you name it, we researched it, defined it, and determined whether it’s super relevant for you this crazy year of 2020! The concepts of data-informed fundraising are at the core of our analytics suite
All of that hard work has culminated in something that is hopefully useful for the Greek community at-large. Today we are launching part 1 of 4 in our Data-Informed Fraternity’s Reference Guide. For the next three weeks we will highlight the most pertinent information you need to know to be a more data-informed Fraternity.
Here is what you can expect:
Stories from Fraternities that have implemented data-informed behavior
Case studies from consultants who have had success with data-informed initiatives
Cheat sheets to go along with every topic
And, a refined and distilled perspective on data-informed fundraising
What does it mean being a data-informed fraternity? Before we can even begin to think about sharing weeks worth of content on the subject, we need to know what our key phrase means.
Chapter 2 - Key Metrics & How to Calculate Acquisition Cost
Chapter 3 - Return on Investment
Chapter 4- Beyond the Essentials