Understanding a donor prospect’s usual donation journey keys us a door way into maximizing the value they bring. 

Thus was born – ‘The Ultimate Guide for a Data Informed Fraternity‘

The internet is filled with rich content! Articles, blogs, eBooks, webinars – the list goes on and on. Google search “fundraising guide” and you’re greeted with approximately 45 million results to choose from.

Finding information that is relevant and applicable in a timely fashion is a skill-set. Our goal is to provide you the ultimate Data-Informed Fraternity’s Reference Guide! This will become a resource that you can simply bookmark. No searching needed.

For the past few months our team here at Ekta has been working on distilling all the information surrounding “data-informed” fundraising. Donor Lifetime Value, Donor Economic Segmentation Index, Prospect Return on Investment, donor acquisition cost — you name it, we researched it, defined it, and determined whether it’s super relevant for you this crazy year of 2020! The concepts of data-informed fundraising are at the core of our analytics suite

All of that hard work has culminated in something that is hopefully useful for the Greek community at-large. Today we are launching part 1 of 4 in our Data-Informed Fraternity’s Reference Guide. For the next three weeks we will highlight the most pertinent information you need to know to be a more data-informed Fraternity.

Here is what you can expect:

Stories from Fraternities that have implemented data-informed behavior

Case studies from consultants who have had success with data-informed initiatives

Cheat sheets to go along with every topic

And, a refined and distilled perspective on data-informed fundraising