Marketing Attribution Explained.
January 22, 2021 No Comments
According to Harvard Business Review, ~30% of companies have implemented any form of analytics in their companies. What does this mean if you are a small
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Ekta x Vincent Miller: Drones in the Desert
Dominique Goncalves
ABOUT EKTA
Ekta is a Chicago-based company providing custom technology consulting and software development services.
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Chapter 1. Essentials of a Data-Informed Fraternity
November 11, 2020 No Comments
The term “data-driven” is thrown around a lot. “Data-driven” very well could be the buzzword of the year, but it often has a myopic approach. Being Data-Driven is great, but being Data-informed is a wiser approach. We see many for-profit industries out there using the ‘Data-Informed’ and seeing massive success!
