Marketing Attribution Explained.

marketing attribution

Why is attribution important?

Standard Attribution Models

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An advanced attribution model: Markov Chains

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Sample User Journey with the current state probabilities

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The removal effect of Facebook

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Snapshot of the fictitious dataset

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Snapshot of results of the Markov Model — Attributions calculated per channel.

Conclusion

About the Author

Talish Barmare

Talish Barmare

ABOUT EKTA

Ekta is a Chicago-based company providing custom technology consulting and software development services.

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